Let’s talk about your brand strategy.

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Hello, I’m Alex.

With over 25 years in branding, creative direction and marketing, I help people who are designing and promoting their own brands get clear on their brand strategy and foundations.

If you’re overthinking decisions, second-guessing your direction, or feeling unsure about what your brand really stands for, I’m here to provide calm guidance, fresh perspective and practical feedback to help you move forward with clarity and intention.

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“Your brand is the single most important investment you can make in your business.”

STEVE FORBES - FORBES MAGAZINE

1:1 Brand Coaching

The Coaching Session – $279

A one-off deep dive to get you unstuck and moving in the right direction.

  • For business owners or brand designers who feel stuck, overwhelmed, or unsure how to start, or what to do next.
    Perfect if you need a fresh perspective on your brand design, messaging, or marketing approach.

  • ✔ Brand strategy check-in
    ✔ Visual identity design feedback
    ✔ Messaging and tone of voice
    ✔ Marketing content or social media ideas
    ✔ Anything else you’re stuck on

  • You will receive a follow up email within 24 hours, with everything we discussed and clear next steps, so you can take action straight away.

  • Email Alex to book a 60 minute 1:1 Zoom session. You’ll receive a link with a date and time that suits you. Bring your questions and I’ll do my best to answer everything during our hour, or follow up afterwards if needed. No question will go unanswered!

BOOK NOW

3 x Session Package – $750

3 sessions over 6 weeks plus unlimited email support to keep you on track.

  • For brand owners who need a bit more support or are just getting started—and know one session won’t be enough. This package saves you $87.

  • ✔ Full brand strategy review and refinement
    ✔ Messaging, tone of voice, and tagline development
    ✔ Visual identity feedback
    ✔ Social media and marketing strategy
    ✔ Anything else you’re stuck on

  • You’ll receive a detailed Brand Report + Roadmap within 24 hours, so you always know what to focus on next.

  • Three 60-minute 1:1 sessions across 6 weeks. Includes unlimited email support throughout the coaching period.

BOOK NOW

6 x Session Package – $1,450

6 sessions over 3 months, unlimited email support plus full access to my workbooks.

  • For brand owners who are looking for ongoing support and are ready to take their business to the next level. This package saves you $224.

  • ✔ Full brand strategy development
    ✔ Target audience clarity and brand positioning
    ✔ Messaging framework and tone of voice
    ✔ Visual identity and creative direction
    ✔ Marketing plan and launch preparation
    ✔ Anything else you’re stuck on

  • You’ll receive a detailed Brand Report + Roadmap within 24 hours, tailored to your goals and progress.

  • Six 60-minute 1:1 sessions across 3 months. Includes unlimited email support between sessions to keep you moving forward—plus an all-access pass to my full library of brand workbooks.

BOOK NOW

WHAT TO EXPECT WHEN WORKING WITH ME

A clear direction for where your brand is going

Creative ideas to bring your brand to life

Confidence to make decisions and move forward

25+ YEARS EXPERIENCE MATTERS

DIY Resources

CAN’T WAIT? GET STARTED NOW WITH MY STEP-BY-STEP WORKBOOKS

BrandLove

Featured
What is a Brand Personality and why you absolutely need one.
What is a Brand Personality and why you absolutely need one.

Why you need a brand personality and how to uncover yours

How Does Gucci Do It: Unpacking the Brand’s Strategy
How Does Gucci Do It: Unpacking the Brand’s Strategy

How Does Gucci Do It: Unpacking the Brand’s Strategy

"Alex is amazing at what she does—she helped me understand the true value of a unique and consistent brand. Her expertise and thoughtful guidance were absolutely invaluable!"

Desiree Spierings @Relationship.Wellness

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What does your audience feel? 💖 This is a really good question to ask yourself if you’re feeling stuck with your brand and finding it tricky to stand out. When people see your brand… do they feel excited? Inspired? Understood? Or do
Great brands know how to tap into nostalgia—what’s one that takes you back? 👙🏖️☀️ #thebrandcoach
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💭 Ever thought about how Atomic Habits could apply to your brand? I’m currently re-reading James Clear’s book, and it’s full of gold for small business owners looking to grow their brand ✨ Here’s what I’m taking away s
Would I really use brown in branding? 🤔 Mocha Mousse feels like a big hug—rich, warm, and bursting with taste cues. It’s earthy, grounded, and full of positive vibes, making it a great choice for the right brand. For example…it&
How has Thankyou, a social enterprise, become a leading brand in supermarkets throughout Australia? 🤷‍♀️ Let’s find out... #brandidentity #brandingtips #thebrandcoach
Designing a brand doesn’t have to be overwhelming! 👏🏻 Here are three key steps to simplify the process and create a brand that stands out... #thebrandcoach #brandingtips #brandidentitydesign
A Simple Guide to Designing Packaging That Cuts Through ✨ Your product packaging is quite often your FIRST chance to make a lasting impression. Here’s how to make it count in 3 simple steps: Know Your Audience: Understand who your customers a
Your brand name is more than just a label – it's the cornerstone of your brand identity 💯 Here are three brainstorming strategies to get you started... #thebrandcoach #smallbusinesstips #brandingtips
Heaps Normal is a much loved brand in the zero alcohol beer market 🍻 Why? Here’s my thoughts... #thebrandcoach #brandingtips #heapsnormal
Ever wondered why crafting a brand strategy seems so complex? 🤷‍♀️ Me too. That's why I'm breaking it down for you into six easy-to-follow steps so you can understand the basics and build a brand strategy that actually works. What is a brand
Branding starts with strategy …not design 👀 If you want to start a business, build a brand, or gain a better understanding of the branding process, this workbook is for you 💯 💭 But, what exactly is a brand strategy? Think of it as your r
Special occasions bring out the best in cliché copywriting 👀 Working in promotional marketing for years has made me the queen of cliché headlines! In fact, I once wrote and designed an entire Mother's Day in-store promotion for Bailey