HI THERE!
I’m Alex,
Creative Director, Brand Consultant, and founder of The Brand Coach, based in Sydney.
I started The Brand Coach to give small business owners access to expert branding advice—without the overwhelm or the agency price tag. Whether you’re designing your brand from scratch or refining what you’ve already got, I’m here to help you figure out what’s working, what’s not, and what to do next.
With over two decades of experience working with global brands like Coca-Cola, McDonald’s, and Unilever, and Aussie favourites like I Quit Sugar, Coco Tribe, Inside Out Milks, and Hawke’s Brewing Co., I know what it takes to build a brand that stands out and connects with your audience.
These days, I split my time between running my creative agency and working 1:1 with small business owners—offering coaching and design that brings their brand to life with clarity, confidence, and creative thinking. From brand strategy and messaging to visuals and marketing, I’ll help you simplify the process and feel proud of what you’re building.
