Brand with Confidence.

1:1 brand coaching and design for small business owners.

Hello, I’m Alex.

With 25+ years of branding experience, I offer 1:1 coaching and design to help small business owners feel proud of their brand—and clear on how to grow it. Whether you need expert feedback, fresh ideas, or a full brand design, I’ll help you gain the clarity and confidence to bring your brand to life and build the business you’ve been dreaming of.

“Your brand is the single most important investment you can make in your business.”

STEVE FORBES - FORBES MAGAZINE

1:1 Brand Coaching

The Coaching Session – $279

A one-off deep dive to get you unstuck and moving in the right direction.

  • For business owners or brand designers who feel stuck, overwhelmed, or unsure how to start, or what to do next.
    Perfect if you need a fresh perspective on your brand design, messaging, or marketing approach.

  • ✔ Brand strategy check-in
    ✔ Visual identity design feedback
    ✔ Messaging and tone of voice
    ✔ Marketing content or social media ideas
    ✔ Anything else you’re stuck on

  • You will receive a follow up email within 24 hours, with everything we discussed and clear next steps, so you can take action straight away.

  • Email Alex to book a 60 minute 1:1 Zoom session. You’ll receive a link with a date and time that suits you. Bring your questions and I’ll do my best to answer everything during our hour, or follow up afterwards if needed. No question will go unanswered!

3 x Session Package – $750

3 sessions over 6 weeks plus unlimited email support to keep you on track.

  • For brand owners who need a bit more support or are just getting started—and know one session won’t be enough. This package saves you $87.

  • ✔ Full brand strategy review and refinement
    ✔ Messaging, tone of voice, and tagline development
    ✔ Visual identity feedback
    ✔ Social media and marketing strategy
    ✔ Anything else you’re stuck on

  • You’ll receive a detailed Brand Report + Roadmap within 24 hours, so you always know what to focus on next.

  • Three 60-minute 1:1 sessions across 6 weeks. Includes unlimited email support throughout the coaching period.

6 x Session Package – $1,450

6 sessions over 3 months, unlimited email support plus full access to my workbooks.

  • For brand owners who are looking for ongoing support and are ready to take their business to the next level. This package saves you $224.

  • ✔ Full brand strategy development
    ✔ Target audience clarity and brand positioning
    ✔ Messaging framework and tone of voice
    ✔ Visual identity and creative direction
    ✔ Marketing plan and launch preparation
    ✔ Anything else you’re stuck on

  • You’ll receive a detailed Brand Report + Roadmap within 24 hours, tailored to your goals and progress.

  • Six 60-minute 1:1 sessions across 3 months. Includes unlimited email support between sessions to keep you moving forward—plus an all-access pass to my full library of brand workbooks.

Design Packages

Brand Review – $249

A one-off review of your brand design, messaging and content, all via email.

  • Perfect if you’re launching something new, planning a rebrand, or simply feeling unsure about how your brand is showing up. Whether you’ve designed your brand yourself or just need a second opinion, this is a great place to start.

  • You’ll email me your current brand assets—think logo, socials, website, messaging, and anything else you’d like reviewed. I’ll go through everything and send back a detailed Brand Report + Roadmap with clear, actionable feedback and next steps.

    • Expert review of your brand visuals, messaging, and marketing

    • Personalised Brand Report + Roadmap delivered by email

    • Simple, actionable recommendations to help you improve your brand

    • 1 follow-up Q&A email

Brand Starter Kit – $1,200

This crowd favourite has everything you need to get your brand started.

  • Designed for small business owners, creatives, or side hustlers who are ready to launch but don’t know where to start. If you’re using tools like Canva but want a brand that looks cohesive and intentional—this is for you.

  • We kick things off with a simple strategy session to clarify your vision, audience, and message. Then I’ll create a custom brand toolkit—logo, colours, fonts, and messaging—all pulled together in your personalised Brand on a Page.

    • 60-minute strategy session

    • Final logo (1 concept + 1 round of revisions)

    • Moodboard + visual direction

    • Brand on a Page (colours, fonts, voice, messaging)

Complete Brand Kit– $4,950

A complete brand build—strategy, messaging, and design roll out across key touchpoints.

  • Perfect if you're starting from scratch and want it all done for you. This is my most comprehensive offer—covering strategy, design, and rollout to help bring your brand to life with clarity, creativity, and consistency.

  • We start with a strategy workshop to get clear on your brand’s purpose, audience, and positioning. Then I’ll design a complete visual identity and craft your messaging, all pulled together into a cohesive brand system you can use across all your touchpoints.

    • Logo + full visual identity suite

    • Colour palette, typography, icons + brand elements

    • Messaging, tone of voice + key brand statements

    • Brand Style Guide

    • Content guide with rollout suggestions

    • Social media templates

25+ YEARS EXPERIENCE MATTERS

We’ll be a great fit if you:

✔️ Looking to build a brand that stands out from the rest
✔️ Ready to think differently and push things a little further
✔️ Focused on the strategy behind your brand—not just how it looks
✔️ Keen to show up with clarity, confidence, and consistency
✔️ Hoping to feel proud of the brand you’re building

Thinking about DIY-ing your brand instead?

START HERE WITH MY STEP-BY-STEP WORKBOOKS

"Alex is amazing at what she does—she helped me understand the true value of a unique and consistent brand. Her expertise and thoughtful guidance were absolutely invaluable!"

Desiree Spierings @Relationship.Wellness

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