Let’s bring your brand to life.

THE BRAND CONSULTANCY FOR SMALL BUSINESS OWNERS READY TO STAND OUT.

25+ YEARS EXPERIENCE MATTERS

Hi, I’m Alex.

With over 25 years of experience in brand strategy, design and marketing, I bring a wealth of knowledge to share with you. I’ve worked with businesses of all sizes, and over the years, I’ve seen what works—and what doesn’t. I truly believe that a true competitive edge comes from thinking differently, and I’m here to help you uncover the unique ideas and strategies that will set your brand apart.

1:1 Brand Coaching

When you’re feeling lost, unsure, or just need a fresh pair of eyes.

Designing your brand but something’s not quite clicking? Messaging feels flat, your visuals don’t feel “you,” or you’re second-guessing your Canva creations? You don’t have to figure it all out alone. Let’s sort it together.

1:1 Mini Session - $50

This quick 20-minute session is here for the moments when you just need to talk something out, get a second opinion, or break through a brain block.

    • You’re exploring if coaching with me is the right fit

    • You’ve been staring at the same Canva design for hours and need a fresh perspective

    • You want a gut-check on an idea, brand name, tone of voice, or layout before you invest more time or money

    • You’re in the early stages of building your brand and need clarity on what to focus on next

    • One design or messaging decision you’re stuck on

    • A quick visual review of your brand elements (logo, colours, fonts)

    • 'Does this work?' gut-checks

    • Pre-launch jitters or mental prep before you hit publish

    • A starter chat before committing to a bigger project

  • You’ll leave feeling clearer, lighter, and more confident about your next step. If we record the session (with your permission), I’ll send you a copy afterward so you can revisit it. No pressure to book again—just come back when you need that next boost.

    • Choose your session time
      Click the booking link, pick a time that works for you, and confirm your spot.

    • Fill out a quick intake form
      Tell me what you'd like to focus on—it helps us jump right in.

    • Join the Zoom session
      Bring your questions, designs, brand worries—whatever’s on your mind.

1:1 Full Session - $200

This is your hour. Whether you’re knee-deep in Canva chaos, stuck between two taglines, working on your strategy, or just feeling overwhelmed—I’m here to help.

    • You want back-and-forth conversation to untangle a few brand challenges

    • You’d benefit from screen sharing to walk through your design or social content

    • You have multiple topics to cover—messaging, design, strategy, ideas—and want the flexibility to move through them together

    • You’re designing your brand yourself and just need a professional to walk you through what’s working, what’s not, and how to fix it

    • Visual identity: Logo, colour palette, fonts, overall vibe

    • Messaging: Taglines, bio, tone of voice, brand story

    • Social media content: Feed design, post ideas, content buckets

    • Packaging, website or email design critiques

    • Gut-checking new ideas or concepts before launching

    • Clarifying what makes your brand different—and how to communicate that

    • Talking through a stuck point, whether it's creative, strategic or emotional

    • Reviewing your brand as a whole and creating a plan to improve

  • You’ll walk away with answers, fresh ideas, and a clear plan of action. (And probably a little less overwhelm in your chest.) If we record the session (with your permission), I’ll send it through afterward so you can go back and catch anything you missed in the moment.

    There’s no pressure to book again—but if you do, I’ll be right here when you need the next level of support.

    • Choose your session time
      Pick a date and time that works for you. Once booked, you’ll be directed to pay and confirm your session.

    • Fill out a quick intake form
      This helps me understand what you’re working on and what you’d like support with.

    • Join your Zoom session
      Come as you are. Show your work, share your screen, or just talk it through. I’ll meet you wherever you’re at.

Email Brand Review - $200

Send through your brand work—logo, visuals, messaging, social posts, website, whatever you’re stuck on—and I’ll respond with honest, directional feedback.

    • You’re juggling a million things and can’t fit a live session into your week

    • You’ve been staring at the same logo, post, or website and need fresh, expert eyes

    • You want thoughtful, strategic feedback—without the pressure of showing up on camera

    • You’re testing the waters before booking a coaching session or design package

    • You’re looking for a clear way forward but don’t know what’s missing

    • You want to feel seen, supported, and guided—without needing to perform or over-explain

    • Logo, colour palette, or font feedback

    • Social media post or grid layout review

    • Tagline or brand bio suggestions

    • Website first impressions or homepage critique

    • Brand checklist: what’s working, what’s missing, and where to go next

    • A “second brain” when you’re tired of looking at the same thing over and over

  • I’ll review your materials, share what’s working, what’s not, and how to elevate it. You’ll get clear, constructive advice—no fluff, no jargon. Just actionable insights to help you improve your brand design, copy, or strategy.

    The format (video or written) will depend on your needs and what you send in. And if you need clarification after the review, you’ll have 3 business days to email your follow-up questions (max 2) and I’ll respond promptly with more guidance.

    • Purchase your review
      Secure your session and submit payment through the website

    • Submit your materials
      After purchase, you’ll receive a form to upload your designs, copy, links or brand elements you’d like reviewed

    • I dive in
      Within 3 business days, I’ll send your feedback—either as a recorded video or written review, based on what suits your request best

    • Follow-up support

Design Packages

Let me design a brand that’s creative, bold, and bursting with personality.

I take on a limited number of design clients each year to give each brand the attention it deserves. With 25+ years of experience, I’ll craft a look that’s not only professional and scroll-stopping—but backed by strategy and built to connect with your audience.

Brand & Logo Design – $2,499

A complete brand identity kit to give your business a polished, professional look. From your logo and brand colours to marketing materials, you’ll have everything you need to launch a brand bursting with personality.

    • You’re launching a business and want to start strong

    • You’ve outgrown your DIY logo and want something that feels elevated

    • You want a clean, professional brand without the full agency price tag

    • You need a little help pulling your visual identity together—so it all makes sense

    • Brand Strategy Session
       A 1:1 call to map out your brand’s vision, audience, and positioning—so every design choice is grounded in strategy

    • Logo Design & Variations
       A professionally designed primary logo plus alternates (stacked, icon, text-only) for flexibility across platforms

    • Colour Palette & Typography
       A curated selection of brand colours and fonts to ensure visual consistency and personality

    • Mini Brand Style Guide
       A simple, easy-to-follow PDF guide to help you apply your logo, colours, and fonts the right way

    • Image Guidelines
       Direction on choosing brand-aligned images—great for planning a shoot or selecting stock imagery

    • Business Card & Email Signature
       Clean, polished designs to help you look professional across print and email

    • Website Look & Feel Guide
       A high-level visual guide with design direction, layout tips, and recommendations—ideal if you're DIYing or briefing a web designer

    • Digital Assets
       Essential brand items for online consistency, including:
        • Profile picture for social media
        • 1 x website favicon
        • 5 x Instagram highlight covers
        • 1 x email signature design (HTML-ready)

    • Email Support
       Ongoing email support while you roll things out—because questions pop up, and I’ve got your back

  • You’ll walk away with a brand that’s strategic, polished, and ready to roll out—wherever your business shows up. Want help applying it to social media or packaging? I’ve got add-ons and bundles for that too.

Social Media Design – $749

This kit gives you a set of custom-designed posts plus branded Canva templates—so your feed looks polished, consistent, and totally on-brand, without starting from scratch every time you post.

    • You’ve got a brand or logo, but your Instagram doesn’t reflect it

    • You’re tired of winging it or using generic templates

    • You want to save time and show up consistently without the stress

    • You’re a visual business and know your feed matters—but you need help getting it sorted

    • 9 x custom-designed Canva posts (a mix of quotes, promos, visuals, and call-to-actions)

    • 5 x branded story templates

    • Instagram story highlight covers

    • Instagram bio refresh with brand-aligned tone of voice

    • Cheat sheet of content prompts + post ideas tailored to your business

  • You’ll walk away with a feed-ready set of posts, reusable templates, and a clear sense of direction—so you can show up online feeling confident, consistent, and totally in control. No more staring at a blank screen. No more wondering what to post. Just a brand that looks the part and content that’s ready to go.

Packaging Design – $2,499

You bring the brand—I’ll design the packaging. From first glance to final purchase, your pack will tell the right story, show off your brand’s personality, and stand out on shelf (and in scrolls).

    • You’ve got a great product but your packaging doesn’t reflect it

    • You’re launching something new and want to get it right from day one

    • You want packaging that aligns with your brand and speaks to your audience

    • You’re not sure where to start but know you need to look more professional and more you

    • Design of 1 x product pack (label, pouch, box, bottle—whatever format you need)

    • Creative concept + layout tailored to your brand and customer

    • Typography, colour, and design direction that align with your existing brand

    • Supplied as print-ready files and digital mockups (where possible)

    • 2 x rounds of refinement to get things spot-on

    • Collaboration with your printer or supplier if needed

    • Optional Canva mockup version for socials or your online store

  • You’ll walk away with packaging that’s ready to print, on-brand, and designed to sell. Need to expand into more SKUs later? I’ll have your brand and layout ready to roll across your product range with ease.

Ready to Get Started Now?

The workbooks I use with my clients—now available for you.

Designed for anyone creating, building, and marketing their own brand, these step-by-step guides are simple, clear, and packed with actionable advice. Whether you’re setting your brand foundations, designing your visual identity, naming your business, finding your voice, or preparing to launch—these are your go-to tools for bringing your brand to life.

"Alex is amazing at what she does—she helped me understand the true value of a unique and consistent brand. Her expertise and thoughtful guidance were absolutely invaluable!"

Desiree Spierings @Relationship.Wellness

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